At the SI, we help our customers stay a step ahead of the competition by delivering mission-driven solutions that proactively anticipate and influence the information environment. Our analytical capabilities, blended with our deep understanding of audiences, decision-makers, and decision making processes, allow us to provide our customers with insights that precisely influence behavior.
Communication Analysts at the SI are experts in persuasive, memorable, behavior-changing strategic communications. Our proprietary, evidence-based analytical capabilities provide our customers with actionable insights into the information environment in four mission critical areas:
- Understanding target audiences
- Understanding competitors/adversaries
- Developing strong communication strategies
- Optimizing communications – to achieve desired influence effects
We harness an analytical methodology rooted in the natural processing of the human mind and the principles of human psychology, memory, and cognition and their effects on human behaviors and attitudes. Our methodology has been proven to be highly flexible and adaptable at addressing unique communications problem sets in both the private and public sector.
Communication Optimization
Precision communication analysis to enhance strategic alignment, persuasiveness and level of engagement for any message, any messenger and any communication channel.
Communication Evaluation
Assessing communications impact pre/post deployment as a surrogate for the quantitative test measures regularly available to private sector entities.
Communication Strategies
Strategic guidance for compelling communication strategies and target-focused messaging based on comprehensive set of factors that impact success.
Competitor Assessment
Determine a competitor’s strategic intent, and identify weaknesses and vulnerabilities. Analysis reveals strategic opportunities and provides a competitive advantage.
Audience Understanding
Technical insight on audience attitudes, beliefs and behaviors – traceable over time –to align strategic communications with wants, needs and desires to affect desired behavior.
Messenger Tracking
Examine the performance of speakers over time, we provide insights into where resources should be bolstered and where they can be refocused.
Gap Analysis
Determine themes and tactics of competitor groups and map them against the wants and needs of specific target audiences in order to determine opportunities for counter communication.
Timeline Analysis
Maps your own communications or those of your competitor against time to reflect responses to catalyst and events – allowing for development of rapid responses to events or long term communication planning.
- Markets
- Capabilities